How-To Align Marketing & Sales to Boost Revenue (Infographic)

Shoppers have more confidence than ever because they can use the internet to independently identify their needs, solutions, vendor options and previous customer reviews.

This has caused the average sales cycle to increase by 22% over the past 5 years! (Source: Hubspot)

If you want to increase your sales and grow your business, your marketing and sales teams need to understand these changes and work together to give prospects what they want.

That’s why I created this infographic to show you the top 5 ways to align marketing and sales to boost revenue.

You’ll learn about:

  • Using content to drive sales
  • Strategically nurturing leads
  • Defining SQL criteria
  • Creating a Service Level Agreement
  • … plus much more!


As always, let me know what you think in the comment section below.


How-To Align Marketing & Sales to Boost Revenue (Infographic)

Want to download the infographic? Click here to download full-size >>


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Brian Downard

Brian Downard is the author of this blog and Co-Founder of ELIV8, a consulting firm that helps entrepreneurs and business leaders grow their revenue in a digital world. Brian writes about strategy, marketing, leadership and being an entrepreneur.

  • I like the infographic, is very long but useful because it shows me step by step what to do to achieve my goal of increasing my online business.

    • Brian Downard


      Thank you for your comment! I love longer infographics because they tend to keep readers engaged through the whole topic!

      I’m ecstatic that you feel these tips will help grow your business. I wish you all the best!

      Looking forward to your future feedback.

  • Brian,
    I found this information refreshing. I love the idea of scoring our leads to rank them. I also am planning to re-think my sales presentation in order to explain more the value/ benefit to our prospects. Thanks for this easy-to-read guide. It really packed a punch!

    • Brian Downard

      Glad you like it Debbie! One of my main goals is to use content like this as added-value for my clients.

      I am happy to see that it’s doing just that! 🙂

      Can’t wait to get started on your first infographic!

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